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Brand Manager FMCG

Grafton Recruitment s.r.o.
Hlavní město Praha
Plný úvazek Od 50000 CZK do 80000 CZK

Náplň práce

Are you experienced Brand Manager?

Do you know FMCG industry?

If you can answer yes, keep reading!

Your main tasks:
* „A to Z“ brand management
* Development and execution of brands’ strategy to maximize business performance
* Monitoring, deep understanding and reporting on the performance of your brands and its competitors within the market
* Collect, compile, verify, and analyses data on market trends, consumer behaviour, and competitor activity to identify market opportunities for the product
* Accurate forecasting of your brands’ sales on monthly basis
* Maintain records of sales volume, revenues, and advertising costs and analyse them against forecasts to identify areas where the sales performance of the product needs to be improved
* Preparations of marketing plans and their execution, both – ATL & BTL
* Control of A&P budgets
* Preparing launches of new products
* Close cooperation with Sales department; Shopper marketing department and Planning
* Close cooperation with Marketing team from central office
* Working with external agencies